External One Time Sends

Our brand-new Klaviyo app will provide direct access to your Lists & Segments, allowing you to execute One Time Sends with external audiences for the first time. One you've installed the app, you can create a One Time Send using the instructions below. 

What You'll Need

• Existing Poplar account and Klaviyo account
• Installed the Poplar app from the Integrations tab (see article) 

Creating One Time Sends with External Audiences

1

On your Poplar account, create a Campaign or select the existing Campaign you'd like to use. Make sure you have a Creative uploaded before proceeding. 

2

Click the One Time Sends tab, then click New One Time Send

3

Give your send a name, then select External Audience

4

Select the Integration you'd like to use, and then the Audience type. For Klaviyo, you can choose between Lists & Segments. Select your target audience, and then click Next Step.

5

Select your preferences for Address Strictness and forwarding, then click Next Step.

6

Select the Creatives you'd like to use. If selecting multiple, we will split your mailings evenly across all selected creatives. 

7

If you would like a Holdout for a control group that will not receive mailings, click Enable and enter a percentage. If not, leave disabled. Then click Next Step.

7

Doublecheck your artwork proofs. If there are any merge tags or dynamic elements to your creative, we will render a live preview for your approval. Once confirmed, check the box and click Next Step. 

7

Confirm all of your send's options and selections, and then click Submit!
Note: You may see a note indicating that your list or segment's import is still in progress. If so, the page will refresh once complete. We will also send you an email notification letting you know that the send is ready.

Feeling stuck? Reach out to us for help at support@heypoplar.com!