Static: PDF & PNG/JPG

Welcome to the Static Creative Guide! Here you can find export instructions, print best practices, and much more

Adobe Creative Suite

(InDesign, Illustrator, Photoshop)

If you’re using a professional Adobe tool, we strongly recommend exporting your creative as a Print-Ready PDF using the correct [PDF/X-4:2008] standard.

Download design files from Templates & Specs.

File Requirements

• File type: PDF/X-1a:2003 or PDF/X-4:2008 (Required)

• Color mode: CMYK (PDF/X-4 supports ICC profiles for broader color control)

• Resolution: 300 PPI

• Font embedding: All fonts must be embedded or outlined

• Size limit: Under 5MB (per side)

• Trim Size + Bleed:

  • 4" x 6" → 4.25" x 6.25"

  • 6" x 9" → 6.25" x 9.25"

  • 6" x 11" → 6.25" x 11.25"

Bleed must be included in the final export; do not add white borders or crop marks. Our address block is auto-applied, so do not include one in the back artwork.

About PDF/X Standards

• PDF/X-1a: Requires flattened transparencies and CMYK-only color

• PDF/X-4 (Recommended): Supports ICC color profiles and native transparency for better print quality

Adobe InDesign Setup

1. Create a new document with 0.125” bleed on all sides

2. File → Export → Format: Adobe PDF (Print)

3. Preset: PDF/X-4:2008

4. Marks & Bleeds → ✓ Use Document Bleed Settings

5. Export

If you skip the bleed settings, your export will default to the artboard/canvas size and trigger an upload error.

Adobe Illustrator Setup

1. Create your document with 0.125” bleed

2. File → Save As → Adobe PDF (Print)

3. Preset: PDF/X-4:2008

4. Bleeds → ✓ Use Document Bleed Settings

5. Make sure no printer marks are checked

6. Delete (not just hide) trim/safe zone layers

7. Save PDF

Canva, Figma, or Other Tools

If you're using Canva, Figma, or another non-Adobe tool, we recommend exporting your artwork as high-resolution PNGs with built-in bleed.

Creative MUST be exported in pixels — NOT inches

File Requirements

• File type: PNG or JPG

• Resolution: 300 PPI

• Color mode: RGB accepted, but may shift during CMYK printing

• Bleed: Must be added manually in the overall pixel dimensions (see final dimensions below)

• Size limit: Under 5MB

• Front and Back creatives must be exported separately

Dimensions with Bleed (in Pixels)

4” x 6”	1275 × 1875
6” x 9”	1875 × 2775
6” x 11”	1875 × 3375
Bifold Short-Fold	1725 × 5175
Bifold Long-Fold	3375 × 2625
Trifold	2625 × 4987
8.5” x 11” Letter	3300 × 2550

Canva Export Instructions

1. Set document dimensions using the pixel values above

2. Share → Download

3. File type: PNG

4. Download Front and Back separately

QR Code Best Practices

• Minimum size: 0.75" wide

• Test your QR Code: Always scan the PDF export to ensure the QR works

• Adobe InDesign has a built-in vector QR generator

• All caps in QR code content results in a smaller QR code

✅ Final Checklist (All Tools)

• Includes proper bleed and safe area

• File is under 5MB

• CMYK-compatible color or ICC profile (Adobe)

• Fonts outlined or embedded

• File dimensions match one of the standard formats (see Templates & Specs)

• No crop marks or printer marks included