Audiences

Store your mailing and/or suppression lists easily in one place.

The Audiences page provides an easy way to store addresses for mailing and suppression. This is especially helpful if you want to suppress a list for an individual campaign, separate from the global Do Not Mail List. Upload a CSV file comprised of either mailing addresses, or email addresses if you opt to use the address enrichment feature.

Required Fields

Below is an example of the required and optional fields for full address data, and emails for address enrichment. The column headers don't need to match perfectly as you'll be prompted to map the required headers upon upload, and ignore any irrelevant columns that may be present in your file.

Suppressions are matched against either address or email, so if you are running campaigns using address enrichment, email alone can be used for suppression.

Mailing Address Data

Custom merge tag columns can be stored for creative, we recommend downloading your creative's CSV Data Guide for a quick, easy and accurate file template.

full_name	required max character count: 40
company	optional
address_1	required
address_2	optional
city	required
state	required
postal_code	required
email	optional
identifier	optional

Emails for Address Enrichment

email	required
full_name	optional
identifier	optional

Merge Tag Columns

When uploading an audience file that contains extra columns with merge tag data, map any and all of those columns as Merge Tag:

In the One Time Send flow during launch, you'll have the option to map these values to their respective merge tags.

Do Not Mail List

Maintain your Do Not Mail list by manually uploading a CSV list or integrating with our Do Not Mail API. Members of this list are automatically suppressed across all campaigns.

Customers (Orders API)

If you're sharing transactional data with Poplar via Shopify or integration with our Orders API, a list of all your customers will automatically populate this audience which can be optionally selected if you'd like to suppress customers who've already purchased.

If you notice duplicate addresses in the list, this is because both shipping and billing address are captured through Shopify.