Audiences
Store your mailing and/or suppression lists easily in one place.
The Audiences page provides an easy way to store addresses for mailing and suppression. This is especially helpful if you want to suppress a list for an individual campaign, separate from the global Do Not Mail List. Upload a CSV file comprised of either mailing addresses, or email addresses if you opt to use the address enrichment feature.
Required Fields
Below is an example of the required and optional fields for full address data, and emails for address enrichment. The column headers don't need to match perfectly as you'll be prompted to map the required headers upon upload, and ignore any irrelevant columns that may be present in your file.
Mailing Address Data
Custom merge tag columns can be stored for creative, we recommend downloading your creative's CSV Data Guide for a quick, easy and accurate file template.
full_name
required max character count: 40
company
optional
address_1
required
address_2
optional
city
required
state
required
postal_code
required
optional
identifier
optional
Emails for Address Enrichment
required
full_name
optional
identifier
optional
Merge Tag Columns
When uploading an audience file that contains extra columns with merge tag data, map any and all of those columns as Merge Tag:
In the One Time Send flow during launch, you'll have the option to map these values to their respective merge tags.
Do Not Mail List
Maintain your Do Not Mail list by manually uploading a CSV list or integrating with our Do Not Mail API. Members of this list are automatically suppressed across all campaigns.
Customers (Orders API)
If you're sharing transactional data with Poplar via Shopify or integration with our Orders API, a list of all your customers will automatically populate this audience which can be optionally selected if you'd like to suppress customers who've already purchased.
If you notice duplicate addresses in the list, this is because both shipping and billing address are captured through Shopify.
File Upload
The platform is built to handle file sizes up to 250MB for both Audiences and Transactional uploads. After mapping and submitting your file, depending on the size you could see it queued or processing and upon completion you'll receive a success email. If there are any formatting errors you'll see the option to download an Error Report (also arrives via email):
Error Report
This file will contain the reason the row was rejected with the corresponding line in your file so it is easy to find.
Invalid Addresses
Even if you don't have any formatting errors and you receive an email saying 100% of your records uploaded successfully, your audience could still contain Invalid Addresses flagged by USPS. Invalid Addresses would include invalid city/zip code combination, missing secondary information such as Apartment or Unit number, USPS has marked the address inactive, etc.
We do NOT recommend Google Maps as a valid source to verify invalid addresses, as their data is not linked to the USPS database.
Last updated