# Poplar ## Platform - [Welcome to Poplar](https://docs.heypoplar.com/readme.md) - [Creative Templates](https://docs.heypoplar.com/getting-started/creative-templates.md): Poplar offers five mail formats: Bi-folds (long and short), Tri-fold, three different sized Postcards, and Letters available in Black & White or Color. - [Design Best Practices](https://docs.heypoplar.com/getting-started/creative-templates/design-best-practices.md): Best practice recommendations for content placement and attention-grabbing designs. For guidance on exporting, print settings and troubleshooting please see our Creative Guides! - [Campaign Setup](https://docs.heypoplar.com/getting-started/campaign-setup.md): Most of your ongoing work in Poplar happens on the Campaigns page. This is where you create, edit, launch, and monitor all of your direct mail campaigns. - [Overview](https://docs.heypoplar.com/getting-started/campaign-setup/overview.md): Inside each campaign, the Overview tab shows a summary of performance: mailed counts, spend, and delivery status breakdowns with an adjustable date filter. - [Results](https://docs.heypoplar.com/getting-started/campaign-setup/results.md): Share transactional data with Poplar for real-time attribution reports. - [Creative](https://docs.heypoplar.com/getting-started/campaign-setup/creative.md): Upload, Edit and manage A/B Tests from within the Creative tab. - [Billing](https://docs.heypoplar.com/getting-started/billing.md): During the account onboarding process, credit card details are requested to keep on file. If your account is being funded via invoice prepayment, this step may be skipped. - [Audiences](https://docs.heypoplar.com/getting-started/audiences.md): Store your mailing and/or suppression lists easily in one place. - [Address Validation](https://docs.heypoplar.com/getting-started/audiences/address-validation.md): Before launch, the platform will scan the validity of your address data (based on USPS flags) and return the number of mailable addresses, along with a CSV file listing all the invalid addresses. - [Address Enrichment](https://docs.heypoplar.com/getting-started/audiences/address-enrichment.md): Use our Address Enrichment feature to match a list of emails to mailing addresses for Email Retargeting. - [Static: PDF & PNG/JPG](https://docs.heypoplar.com/creative-guides/static-pdf-and-png-jpg.md): Welcome to the Static Creative Guide! Here you can find export instructions, print best practices, and much more - [Dynamic: HTML/CSS](https://docs.heypoplar.com/creative-guides/dynamic-html-css.md): Leverage customer data in your CRM/ESP for a 1:1 personalized creative design. - [Print Troubleshooting](https://docs.heypoplar.com/creative-guides/print-troubleshooting.md): Use the guide below to troubleshoot creative-related platform errors and reference more advanced print requirements. - [One Time Sends](https://docs.heypoplar.com/platform-basics/one-time-sends.md): Launch to an Audience list or to a segment in a connected app - in minutes! - [Sending Samples](https://docs.heypoplar.com/platform-basics/one-time-sends/sending-samples.md): Quickly sends samples to a single address, or seed multiple addresses. - [Abandoned Cart](https://docs.heypoplar.com/platform-basics/abandoned-cart.md): Your official guide to running an abandon cart or checkout campaign - [Lookalike Prospecting](https://docs.heypoplar.com/platform-basics/lookalike-prospecting.md): Use a seed list of your existing customers to build a Lookalike prospecting list of recipients with similar interests and shopping habits - [Transactional Data](https://docs.heypoplar.com/platform-basics/transactional-data.md): Upload or share transactional data via integration for real-time attribution metrics - [CSV Upload](https://docs.heypoplar.com/platform-basics/transactional-data/csv-upload.md): Upload a CSV file of your transaction data for in-platform attribution reports - [Shopify Order Data](https://docs.heypoplar.com/platform-basics/transactional-data/shopify-order-data.md): Download the Poplar Shopify App to instantly start sharing Order data with the platform. - [Metrics Glossary](https://docs.heypoplar.com/platform-basics/transactional-data/metrics-glossary.md): A guide to Poplar's Attribution Metrics - [Mailing Data](https://docs.heypoplar.com/platform-basics/mailing-data.md): How to read and obtain a record of your campaigns' mailing history - as well as what's included - [Account Settings](https://docs.heypoplar.com/platform-basics/account-settings.md) - [Promotions](https://docs.heypoplar.com/advanced-features/promotions.md): Store a list of unique promo codes for dynamic creatives - [Geolocation](https://docs.heypoplar.com/advanced-features/geolocation.md): Geolocation customization can be applied to your existing audience list. ## Integrations - [Poplar Integrations](https://docs.heypoplar.com/integrations/readme.md): Add Direct Mail to your Marketing Automation Stack! - [Klaviyo](https://docs.heypoplar.com/integrations/supported-platforms/klaviyo.md): Add Direct Mail as a step in your marketing Flows or push your Lists & Segments for use in a One Time Send (see the Poplar App page). - [Poplar App (Lists & Segments)](https://docs.heypoplar.com/integrations/supported-platforms/klaviyo/poplar-app-lists-and-segments.md): Our brand-new Klaviyo app will provide direct access to your Lists & Segments, allowing you to now execute One Time Sends with external audiences. - [Shopify](https://docs.heypoplar.com/integrations/supported-platforms/shopify.md): Install Poplar's Shopify App to configure Playbook triggers, push lists for One Time Sends, and share transactional data for real-time reporting. - [Batch Mailings](https://docs.heypoplar.com/integrations/supported-platforms/shopify/batch-mailings.md): Send mailings to a list of recipients all at once, versus triggered via Playbooks. - [Salesforce Marketing Cloud](https://docs.heypoplar.com/integrations/supported-platforms/salesforce-marketing-cloud.md) - [Data Extension Setup](https://docs.heypoplar.com/integrations/supported-platforms/salesforce-marketing-cloud/data-extension-setup.md) - [Iterable](https://docs.heypoplar.com/integrations/supported-platforms/iterable.md): Send personalized Direct Mail just like you would with emails or SMS - triggered by customer behavior and automated through journey logic. - [Customer.io](https://docs.heypoplar.com/integrations/supported-platforms/customer.io.md): Configure a webhook trigger within a Customer.io campaign. - [Emarsys](https://docs.heypoplar.com/integrations/supported-platforms/emarsys.md): Poplar's Emarsys integration allows you to create a webhook set up in your automations. - [Simon Data](https://docs.heypoplar.com/integrations/supported-platforms/simon-data.md) - [Segment](https://docs.heypoplar.com/integrations/supported-platforms/segment.md) - [Optimizely](https://docs.heypoplar.com/integrations/supported-platforms/optimizely.md) - [Cordial](https://docs.heypoplar.com/integrations/supported-platforms/cordial.md) - [Sailthru](https://docs.heypoplar.com/integrations/supported-platforms/sailthru.md) - [Braze](https://docs.heypoplar.com/integrations/supported-platforms/braze.md) - [Blueshift](https://docs.heypoplar.com/integrations/supported-platforms/blueshift.md) - [Marketo](https://docs.heypoplar.com/integrations/supported-platforms/marketo.md) - [Hightouch](https://docs.heypoplar.com/integrations/supported-platforms/hightouch.md) - [Zapier](https://docs.heypoplar.com/integrations/supported-platforms/zapier.md): Connect your Marketing Automation/CRM platform to Poplar via Zapie - [Status Errors](https://docs.heypoplar.com/integrations/troubleshooting/status-errors.md): A guide to status errors you may encounter when testing integrations. ## Shared Mail - [Quick Start](https://docs.heypoplar.com/shared-mail/quick-start.md): A guide to access Shared Mail campaign information & results in our direct mail platform, Poplar - [Reporting](https://docs.heypoplar.com/shared-mail/reporting.md) ## API - [Authentication](https://docs.heypoplar.com/api/api/master.md) - [HTTP Errors](https://docs.heypoplar.com/api/api/http-errors.md): Our APIs use HTTP response codes to indicate the success or failure of an API request. - [Mailing](https://docs.heypoplar.com/api/endpoints/mailing.md) - [US Address Standardization](https://docs.heypoplar.com/api/endpoints/us-address-standardization.md) - [US Standardization Output Key](https://docs.heypoplar.com/api/endpoints/us-address-standardization/us-standardization-output-key.md) - [Orders](https://docs.heypoplar.com/api/endpoints/orders.md) - [Do Not Mail](https://docs.heypoplar.com/api/endpoints/do-not-mail.md) - [Attribution Report](https://docs.heypoplar.com/api/endpoints/attribution-report.md) - [Audience](https://docs.heypoplar.com/api/endpoints/audience.md) - [Data Subject Requests](https://docs.heypoplar.com/api/endpoints/data-subject-requests.md) - [Other Endpoints](https://docs.heypoplar.com/api/endpoints/other-endpoints.md) - [Webhooks](https://docs.heypoplar.com/api/webhooks.md) --- # Agent Instructions This documentation is published with GitBook. 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