order_id
, order_date,
shipping address OR billing address and order_amount
to calculate revenue related metrics.order_date
and order_id
. This allows you flexibility and control over the amount and specificity of the data you choose to share with Poplar.customer_email
, shipping_address
, or billing_address
will help solidify the match quality of orders to mailings. customer_email
is typically the most unique identifier whereas shipping_address
or billing_address
can map to multiple customers, unless you're assuming 1 Household = 1 Customer.