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Promotions
Target your customers with single-use discount codes.
Overview
A high-level preview of what you'll need to get started:
- 1.Export: Generate a list of single-use codes in your CMS and export to a CSV file.
- 2.Upload: Add the list of promotion codes to a Promotion you create into Poplar.
- 3.Send: Associate a promotion with an HTML template you're using for your one-time send or triggered mailing. Poplar will dynamically insert one code per message wherever you insert the promotion tag.
Note: This feature is only intended for sending unique codes to each customer. When sending a single, shared code to many customers, you can:
- display the code as part of your image
Export Discount Codes from Your Commerce System
In your commerce platform, create a set of unique, single-use discount codes for your promotion. You will need to export those codes to a file and then import them into Poplar. The import file must be a CSV with your codes under a header. We recommend "code".
If you are using Shopify, your exported CSV file will already be in a valid format and can be directly uploaded.
Create a Promotion
To use promotion codes, you will need to create a promotion to hold codes that you create in your external commerce system. You'll then specify the promotion in your template for triggered sends or one-time send.
- 1.In the left-hand navigation, select Promotions.
- 2.Click New Promotion.
- 3.Add a Promotion Name. You will use this name to reference the promotion in your templates.
- 4.Click Upload File and select your CSV file.
- 5.Map the column you wish to import. Click Continue.
- 6.Once the codes have been imported, Review & Confirm and click Finish Import.
Adding Promotions to Creative
When uploading an HTML creative, insert a merge tag. We recommend adding
{{promotion.promo_code}} to your creative, which will populate a promo code.- 1.Import your creative to your campaign as your normally would.
- 2.You can choose the promotion (or promotions) you would like to associate with the campaign during import.
If your Promotion has < 100 available codes, we will send you an email to remind you to refill the promotions.
Last modified 1mo ago