The following is a typical average timeline for First Class and Standard mailers sent through Poplar; this is an important factor to consider when calculating the launch date of your campaign:
Poplar is optimized for speed, so mailers are sent to production almost immediately and begin printing within 24 hours. Depending on the postage used, in-home time can be as little as 3-7 days. Mailers sent in the early-to-late afternoon may not enter production until the following day.
Due to recent policy changes and the COVID-19 pandemic, USPS has been experiencing backlog in certain areas of the country. We kindly ask our clients to keep this in mind when determining shipping speed and tracking mailers sent via Standard shipping.
For time-sensitive campaigns, we recommend mailing First Class when possible.