In-Home Timeline

The following is a typical average timeline for First Class and Standard mailers sent through Poplar; this is an important factor to consider when calculating the launch date of your campaign:

Poplar is optimized for speed, so mailers are sent to production almost immediately and begin printing within 24 hours. Depending on the postage used, in-home time can be as little as 3-7 days. Mailers sent in the early-to-late afternoon may not enter production until the following day.