LogoLogo
API DocsMy Dashboard
Platform
Platform
  • Getting Started
    • In-Home Timeline
    • Billing
    • Sending Samples
    • Account Settings
    • Data Privacy Compliance
  • CREATIVE DESIGN
    • Templates & Specs
    • Creative Best Practices
    • Static Creative Guide
    • Dynamic Creative Guide
      • Merge Tags (HTML/CSS)
    • Uploading Creative
  • CAMPAIGNS
    • Campaign Setup
      • A/B Testing
    • Audience Lists
      • Address Enrichment (Email Retargeting)
      • Suppression Settings
    • Address Validation
    • Abandoned Cart
    • One Time Sends
    • Lookalike Prospecting
    • Mailing History
    • Attribution Reports
      • Transactional Data: CSV Upload
      • Shopify Order Data
      • Download Raw Matches
      • Metrics Glossary
      • Orders API
  • ADVANCED FEATURES
    • Promotions
    • State & Zip Code Allowlist
    • Saved Locations
    • Geofences
Powered by GitBook
On this page
  • Required Fields
  • Audience File vs. Mail File
  • Do Not Mail List
  • Customers (Orders API)
Export as PDF
  1. CAMPAIGNS

Audience Lists

PreviousA/B TestingNextAddress Enrichment (Email Retargeting)

Last updated 1 month ago

The Audiences page provides an easy way to store addresses for mailing and suppression. This is especially helpful if you want to suppress a list for an individual campaign, separate from the global Do Not Mail List. Upload a CSV file comprised of either mailing addresses, or email addresses if you opt to use the address enrichment feature.

Audiences

Required Fields

Below is an example of the required and optional fields for full address data, and emails for address enrichment. The column headers don't need to match perfectly as you'll be prompted to map the required headers upon upload, and ignore any irrelevant columns that may be present in your file. Suppressions are matched against either address or email, so if you are running campaigns using address enrichment, email alone can be used for suppression.

Mailing Address Data

full_name

required max character count: 40

company

optional

address_1

required

address_2

optional

city

required

state

required

postal_code

required

email

optional

identifier

optional

custom_merge_tag

optional

custom merge tag columns can be stored for creative, but we recommend uploading your CSV file directly to the One Time Send flow whenever possible

Emails for Address Enrichment

email

required

full_name

optional

identifier

optional

custom_merge_tag

optional


Audience File vs. Mail File

Audience Files are commonly used for suppression lists, campaigns using static creative or creatives using only default merge tags, and lists containing emails for Address Enrichment.

Extended processing times may indicate an error in formatting. Make sure Ignore this field is selected for any irrelevant columns.

Mail Files are the ideal choice for launching batched campaigns via One Time Send and are the only other option, aside from trigger setup, for supplying custom merge tag data.


Do Not Mail List


Customers (Orders API)

If you notice duplicate addresses in the list, this is because both shipping and billing address are captured through Shopify.

If you're sharing transactional data from Shopify, you may notice some duplicate addresses. This is not an error as both billing and shipping addresses are being captured.

Full Address Data
Email Only File

When passing audience members to Poplar via the , be sure to manually create an Audience within the platform first, so you can successfully add members.

Audience File
Mail File

Maintain your Do Not Mail list by manually uploading a CSV list or integrating with our . Members of this list are automatically suppressed across all campaigns.

Do Not Mail

If you're sharing transactional data with Poplar via or integration with our , a list of all your customers will automatically populate this audience which can be optionally selected if you'd like to suppress customers who've already purchased.

Customer Orders
Audience API
Do Not Mail API
Shopify
Orders API