Promotions
Overview
A high-level preview of what you'll need to get started:
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Export: Generate a list of single-use codes in your CMS and export to a CSV file.
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Upload: Add the list of promotion codes to a Promotion you create into Poplar.
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Send: Associate a promotion with an HTML template you're using for your one-time send or triggered mailing. Poplar will dynamically insert one code per message wherever you insert the promotion tag.
- display the code as part of your image
- use a variable to show the same code to all recipients of a given campaign using merge tags
Export Discount Codes from Your Commerce System
In your commerce platform, create a set of unique, single-use discount codes for your promotion. You will need to export those codes to a file and then import them into Poplar. The import file must be a CSV with your codes under a header. We recommend "code".
If you are using Shopify, your exported CSV file will already be in a valid format and can be directly uploaded.
Create a Promotion
To use promotion codes, you will need to create a promotion to hold codes that you create in your external commerce system. You'll then specify the promotion in your template for triggered sends or one-time send.
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In the left-hand navigation, select Promotions.
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Click New Promotion.
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Add a Promotion Name. You will use this name to reference the promotion in your templates.
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Click Upload File and select your CSV file.
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Map the column you wish to import. Click Continue.
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Once the codes have been imported, Review & Confirm and click Finish Import.
Adding Promotions to Creative
When uploading an HTML creative, insert a merge tag. We recommend adding {{promotion.promo_code}}
to your creative, which will populate a promo code.
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Import your creative to your campaign as your normally would.
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You can choose the promotion (or promotions) you would like to associate with the campaign during import.
If your Promotion has < 100 available codes, we will send you an email to remind you to refill the promotions.