What is triggered direct mail?

Triggered Direct Mail allows you to take the power of your customer transactional and behavioral data to generate fast, personalized mailers. Poplar allows you to send direct mail similarly to how you’d conduct email or SMS campaigns, by creating events or workflows that will trigger a mailer to be sent to a customer within 3-5 days. With easy marketing platform and API integrations, you can set up custom CRM/Lifecycle or Retargeting campaigns in minutes. Personalize your postcards and letters with dynamic creative templates and reach customers on a 1:1 basis.