Connecting HubSpot to Zapier


HubSpot can integrate with Poplar by either connecter platform: or Zapier. Given we have a native Zapier app for Poplar the configuration is slightly easier via Zapier.

1. Log into your Zapier account and from your dashboard, click MAKE A ZAP to begin the new trigger setup.

2. You'll then select HubSpot as the trigger.

3. When it comes to picking the type of event to trigger on, we recommend either " New Contact" if you want to target all new subscribers to a list, or "New Contact in List" that will allow you to target a specific segment that gets manually applied to a list or use an automated workflow in HubSpot to move a contact to a list at a specific step in the flow and then use that list to trigger the mailing.


4. Test & Continue (optional) if the test is successful, search for and select the Poplar (BETA) App to use as your action; the destination where you'll be sending your data.

5. If you only have access to email data in HubSpot you'll want to select the Email Append option, but you can alternatively create additional Zaps and use the other Action Events for things like updating your do not mail list, or mailing to customers you have existing address data for.

6. To connect your account, you'll be prompted to enter an Access Token which can be found on the API page of your Poplar account. 


We recommend first entering your Test key, this will allow you to test the trigger connection without actually mailing. Successful trigger requests will be visible from the History tab of the connected campaign.

Click + Connect a new account again to enter your Production key. We recommend only selecting this account when you're ready to go live.

If using your Production Account Token, clicking the Test Trigger button will trigger a live mailer to be sent.

7. Select the campaign ( or head to Poplar to create a campaign and upload creative if you haven't yet).

Campaigns are not considered active until creative is uploaded, if your campaign is missing creative Zapier will not be able to detect your campaigns.

8. (optional) Select your creative (or leave this blank if you want to run a multivariate test of any creatives enabled in the campaign.

9. Select the 4 line + button on the right and then Select the HubSpot field that contains the sample data email, this will allow us to pass the recipient email to Poplar.


10.  Send a test and then hop back over to Poplar to the history tab of the campaign and you can check the digital proof we created.

11. If tests are successful, it's time to turn on your Zap! If you want to let the trigger run naturally under the Test environment for a day or two, feel free to leave your Test Account selected. If you feel ready to go live, head back to Choose Account and select the one connected to your Production key before turning on your Zap!


Need help? Reach out to for assistance.