How can I measure the results of a campaign?

For true 1:1 attribution, we offer in-platform matchback reporting, enabling you to get an accurate read of those who received a mailer and then converted. If you're not able to manually upload CSV order data, integrate with our Orders API, or pass order data through Poplar's Shopify App, we are happy to conduct an additional analysis on your behalf to measure the lift in response from those who received the mailing 30-90 days after launch. 

We also suggest all customers include some manner of front end tracking on their mailer, whether that’s a promotional code specific to the mailing, or a unique url you can track traffic through.