How can I turn my static creative files into dynamic HTML?

See our article:

"How to Convert a Static Design to HTML"

Poplar's dynamic HTML template files must be used for creative designs that plan to utilize dynamic merge tags for personalization (first name greeting, changing images, etc.).

For new Poplar users who wish to make use of dynamic creative but need help with initial HTML/CSS, Poplar offers free translation services for your first campaign. The files will be coded as templates for easy updates (swapping out images, text, etc.) and provided with instructions for making such updates for future campaigns. 
This free service is a one-time offer, and can take 3 business days to complete, so please account for this in your campaign timing. Translation services for future campaigns are only provided ad-hoc pending team availability and may involve additional cost.
The following materials are required for HTML creative translations:
  • A completed static version of your creative design.
  • The original packaged InDesign or Illustrator files (image assets and fonts included).
  • Clearly marked indicators and instructions for which elements you would like to be dynamic.

Reach out to support@heypoplar.com to submit a Creative Translation request.