{{custom.promo-code}}
merge tag in your Poplar creative, you'd want to set the Merge Tag Key to promo-code and the Merge Tag Value to {{Contact.Attribute.Poplar_DM.code}}
as pictured below:{{Contact.Attribute.<data-extension-name>.<attribute-name>}}
. {{Contact.Attribute."My Data Extension"."First Name"}}
{{Event.<insert-event-id-here>.promo-code}}
to pass the promo code with a value of WELCOMEBACK20 for Jane Doe and WELCOMEBACK25 for James Bond to Poplar.event-id
, right click to inspect the page code after setting up your Data Extension in Journey Builder and search for "DEAudience"
. Copy and paste the id into your Poplar configuration entry field. DEAudience-ab1c2de3-456f-7ghi-8901-etc
would be your event-id
.event-id
related to the new Data Extension.