# Results

If you're sharing transactional data with the platform, the Results page will show a detailed attribution analysis divided by each creative mailed. See our [Transactions](https://docs.heypoplar.com/platform-basics/transactional-data) documentation on how to share Order data with the platform and read your attribution reports.

If the campaign has been in-home for the 30-90 day attribution window, this section breaks down campaign's success and is especially useful if comparing against a holdout group or A/B testing different creatives.

<figure><img src="https://714650678-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FweKl52r7fuUrhTjt6jLd%2Fuploads%2FfyMEHU6H3Npi8HDiF1oQ%2Fimage.png?alt=media&#x26;token=e6ae1fcb-230b-4865-bdcb-ae40dbbfac00" alt=""><figcaption></figcaption></figure>

Visible attribution metrics can be adjusted using the columns filter to the right. Descriptions of each metric appear when hovering your mouse over the information circle. Use the **Matchback View** to adjust the dashboard to **First Time Orders.**

{% hint style="info" %}
Metrics for First Time Orders can only be calculated if you're passing "new\_buyer" as true/false under your order "metadata." If you have the [Poplar Shopify App](https://app.gitbook.com/s/7WIkx4Ya8TaaDuayPNdP/supported-platforms/shopify) installed, this data is passed automatically.
{% endhint %}

## **Download Raw Matches**

A record of raw matches can be downloaded can be downloaded on a campaign and account-wide level. Poplar reporting follows a last-touch attribution model across campaigns, so it could be that the mail piece was not the last one that the specific customer received. Use the **order\_id** column to trace an attribution back to a specific order.

### **Data Key**

Below is a guide to the columns you will receive in your CSV download:

| **match\_id**                                | ID unique to that match                                                                                 |
| -------------------------------------------- | ------------------------------------------------------------------------------------------------------- |
| **campaign\_id**                             | ID of the campaign                                                                                      |
| **campaign\_name**                           | Name of campaign                                                                                        |
| **campaign\_type**                           | Type of Campaign (Poplar, Shared, Solo, etc.)                                                           |
| **creative\_id**                             | Unique ID for the creative that matched                                                                 |
| **mh\_id**                                   | Unique ID of the mailing/holdout record that matched                                                    |
| **external\_order\_id**                      | External order ID for the match                                                                         |
| **customer\_id**                             | External Customer ID for the match/order                                                                |
| **order\_date**                              | Date the order was placed                                                                               |
| **order\_total**                             | Total amount of the order                                                                               |
| **cost\_per\_piece**                         | Cost of the individual mailer                                                                           |
| **status**                                   | Mailed or holdout                                                                                       |
| **send\_date**                               | Date the mailer was launched                                                                            |
| **attribution\_start\_date**                 | Date the first mailing was delivered, used as the in-home date for attribution                          |
| **envelope\_type**                           | Type of envelope, applicable to shared mail campaigns only                                              |
| **test\_cell**                               | Grouping of mailings, only used in certain cases                                                        |
| **customer\_first\_order\_within\_campaign** | True/False based on if it is this customer IDs first order attributed to this campaign                  |
| **is\_first\_time\_order**                   | True/False based on if this order is considered a New Buyer                                             |
| **id\_match**                                | True/False based on if this order matched on Customer ID between mailing list and transaction file      |
| **email\_match**                             | True/False based on if this order matched on email between mailing list and transaction file            |
| **bill\_match**                              | True/False based on if this order matched on billing address between mailing list and transaction file  |
| **ship\_match**                              | True/False based on if this order matched on shipping address between mailing list and transaction file |
| **manual\_send\_id**                         | ID of the manual send in Poplar                                                                         |
| **manual\_send\_name**                       | Name of the manual send in Poplar                                                                       |
| **metadata**                                 | Any metadata from that order                                                                            |