Results
Share transactional data with Poplar for real-time attribution reports.
If you're sharing transactional data with the platform, the Results page will show a detailed attribution analysis divided by each creative mailed. See our Transactions documentation on how to share Order data with the platform and read your attribution reports.
If the campaign has been in-home for the 30-90 day attribution window, this section breaks down campaign's success and is especially useful if comparing against a holdout group or A/B testing different creatives.
Visible attribution metrics can be adjusted using the columns filter to the right. Descriptions of each metric appear when hovering your mouse over the information circle. Use the Matchback View to adjust the dashboard to First Time Orders.
Download Raw Matches
A record of raw matches can be downloaded can be downloaded on a campaign and account-wide level. When you download this record for a single campaign, the CSV file will contain all matches and attributions.
If you only need attributions, please ensure you filter out matches under the column match_type
A means that the order was attributed to that particular mailing.
M means that the order simply matched to that particular mailing, but was not attributed to that mailing. We follow a last-touch attribution model across campaigns, so it could be that the mail piece was not the last one that the specific customer received.
Poplar reporting follows a last-touch attribution model across campaigns, so it could be that the mail piece was not the last one that the specific customer received. Use the order_id column to trace an attribution back to a specific order.
Data Key
Below is a guide to the columns you will receive in your CSV download:
match_id
ID unique to that match
campaign_id
Poplar campaign ID
campaign_name
name of campaign that matched
creative_id
unique ID for the creative that matched
mailing_id
unique ID for the mailer that matched
order_id
external order ID for the match (can be used to trace specific purchase)
customer_id
external customer ID
order_date
date the order was placed
order_total
total cost of the order (occasionally a 0 can appear, this is likely caused by a return or customer service comp)
order_currency
payment currency
mailing_cost
per piece cost of the single mailer
mailing_state
delivered or holdout
send_date
date the mailer was launched
in_home_date
date the mailer was delivered
match_type
A if the mailer was attributed to a conversion, M if the mailer simply matched an address in the mailed group
unique
True/False a customer (mailing recipient) has placed 1 or more orders
new_buyer
True/False if orders attributed to a mailer came from a new buyers - New Buyer flag is passed to the platform via Shopify App integration or in the metadata when sending to the Orders API
email_match
True/False if customer email matches an email provided with mailing data during launch
billing_address_match
True/False if customer's billing address matched the provided mailing address
shipping_address_match
True/False if customer's shipping address matched the provided mailing address
Last updated