Results

Share transactional data with Poplar for real-time attribution reports.

If you're sharing transactional data with the platform, the Results page will show a detailed attribution analysis divided by each creative mailed. See our Transactions documentation on how to share Order data with the platform and read your attribution reports.

If the campaign has been in-home for the 30-90 day attribution window, this section breaks down campaign's success and is especially useful if comparing against a holdout group or A/B testing different creatives.

Visible attribution metrics can be adjusted using the columns filter to the right. Descriptions of each metric appear when hovering your mouse over the information circle. Use the Matchback View to adjust the dashboard to First Time Orders.

Metrics for First Time Orders can only be calculated if you're passing "new_buyer" as true/false under your order "metadata." If you have the Poplar Shopify App installed, this data is passed automatically.

Download Raw Matches

A record of raw matches can be downloaded can be downloaded on a campaign and account-wide level. Poplar reporting follows a last-touch attribution model across campaigns, so it could be that the mail piece was not the last one that the specific customer received. Use the order_id column to trace an attribution back to a specific order.

Data Key

Below is a guide to the columns you will receive in your CSV download:

match_id	ID unique to that match
campaign_id	ID of the campaign
campaign_name	Name of campaign
campaign_type	Type of Campaign (Poplar, Shared, Solo, etc.)
creative_id	Unique ID for the creative that matched
mh_id	Unique ID of the mailing/holdout record that matched
external_order_id	External order ID for the match
customer_id	External Customer ID for the match/order
order_date	Date the order was placed
order_total	Total amount of the order
cost_per_piece	Cost of the individual mailer
status	Mailed or holdout
send_date	Date the mailer was launched
attribution_start_date	Date the first mailing was delivered, used as the in-home date for attribution
envelope_type	Type of envelope, applicable to shared mail campaigns only
test_cell	Grouping of mailings, only used in certain cases
customer_first_order_within_campaign	True/False based on if it is this customer IDs first order attributed to this campaign
is_first_time_order	True/False based on if this order is considered a New Buyer
id_match	True/False based on if this order matched on Customer ID between mailing list and transaction file
email_match	True/False based on if this order matched on email between mailing list and transaction file
bill_match	True/False based on if this order matched on billing address between mailing list and transaction file
ship_match	True/False based on if this order matched on shipping address between mailing list and transaction file
manual_send_id	ID of the manual send in Poplar
manual_send_name	Name of the manual send in Poplar
metadata	Any metadata from that order