Marketo

We've provided detailed Poplar specific integration docs below, you can alternatively reference the Marketo Webhook Docs on Creating, Calling, and using it in a Smart Campaign.

Creating a Custom Webhook

1

Log into Marketo, Go to Admin and click Webhooks.

2

Click New Webhook

3

Name & Configure Webhook

It may be helpful to include Poplar, and the name of the campaign you're linking to. i.e. "Poplar-Abandoned-Cart"

4

Set the URL to: https://api.heypoplar.com/v1/mailing/

5

Set the type to POST

6

Set the Template as follows:

For an email append: the customer attribute names you have in your account may differ and need to be modified.

{
  "recipient": {
    "email": {{customer.email}}
  },
  "campaign_id": "*-REPLACE WITH YOUR CAMPAIGN ID-*"
}<br>
	

For a full address mailing:

{
  "recipient": {
    "full_name" : {{customer.full_name}},
    "address_1": {{customer.address_1}},
    "address_2": {{customer.address_2}},
    "city": {{customer.city}},
    "state": {{customer.state}},
    "postal_code": {{customer.postal_code}}
  },
  "campaign_id": "*-REPLACE WITH YOUR CAMPAIGN ID-*"
}
	

key	value
campaign_id	Found on the right hand side of your campaign's overview page
full_name	(optional) You can also replace with a fixed string like Current Resident for use on the address block
first_name	When using first & last name instead of full name in your webhook you must use BOTH or it will error out
last_name
address_1	Required
address_2
city
state	Required
postal_code	Required
email

You can also add merge tags with your own variable data at the end. When using first & last name options instead of full name you need to include both or it will error.

7

Set the token & response types to JSON

8

Click Create 

9

Custom Headers – Accessed through Webhooks Actions -> Set Custom Header, this menu allows the addition of any number of custom Key-Value pairs as HTTP Headers.

You'll want to configure an Authorization key and set the Bearer <Your API Key> (make sure to also replace the <>)

Create another header and use Content-type for the key, then application/json for the value.

10

Now you can add this new webhook as a node in any of your Smart Campaigns.

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Smart Campaign: Trigger a Poplar Mailer

1

Create a Smart Campaign

2

Go to the Flow tab and drag in the Call webhook flow action

3

Select the webhook (among the dropdown list of webhooks you've created)